Privacy policy
Privacy Policy
Last updated: June 21, 2026
This Privacy Policy explains how Samuel Lige “we,” “us,” or “our” collects, uses, stores, and shares personal information when you visit samuellige.com, place an order, contact us, or use any part of our website and related services.
In this policy, “you” and “your” refer to customers, visitors, account holders, and any other person whose personal information we may collect through our website or services.
By using our website or services, you acknowledge that you have read and understood how we handle personal information as described in this policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business operations, website features, technology, legal requirements, or privacy practices.
When changes are made, the updated version will be published on our website with a revised “Last updated” date. Where required by law, we may also provide additional notice.
How We Collect and Use Personal Information
We collect personal information in different ways depending on how you interact with our website and services.
We may use personal information to:
- Process and fulfil orders
- Arrange shipping, delivery, returns, refunds, and exchanges
- Confirm payments and transactions
- Create and manage customer accounts
- Respond to enquiries and provide customer support
- Send order updates and service-related messages
- Improve our website, products, services, and customer experience
- Personalise website content, offers, and advertisements
- Send marketing communications where permitted
- Measure marketing and advertising performance
- Detect, investigate, and prevent fraud or security risks
- Enforce our policies, terms, and legal rights
- Comply with tax, accounting, legal, and regulatory obligations
- Protect our business, customers, website, and services
Personal Information We Collect
When we refer to “personal information,” we mean information that identifies you, relates to you, or can reasonably be linked to you.
Information You Provide to Us
We may collect information you provide directly, including:
- Name, email address, phone number, and postal address
- Billing and delivery details
- Order details, including products purchased or returned
- Payment confirmation and limited transaction details
- Account details, including username, password, saved addresses, and preferences
- Products you view, save, add to cart, purchase, return, or exchange
- Customer support messages, emails, reviews, forms, or other communications
- Marketing preferences, including whether you agree to receive promotional messages
- Any other information you choose to provide
Some information may be required to complete an order, create an account, or access certain website features. If you choose not to provide required information, some services may not be available to you.
Information Collected Automatically
When you visit or use our website, we may automatically collect information about your device and activity. This may include:
- IP address
- Device type and identifiers
- Browser type and settings
- Operating system
- Internet connection and network details
- Approximate location
- Pages and products viewed
- Links clicked
- Search activity
- Referring websites, ads, or platforms
- Cart activity
- Date and time of visits
- Website interaction data
This information may be collected through cookies, pixels, tags, web beacons, software-development kits, and similar technologies.
Information from Third Parties
We may receive personal information from third parties that help us operate our website and business, including:
- Shopify and other e-commerce or website providers
- Payment processors and financial institutions
- Shipping, fulfilment, warehouse, and logistics providers
- Marketing, advertising, and analytics platforms
- Social media platforms
- Fraud-prevention and security providers
- Customer support and communication tools
- Apps or services connected to our online store
- Business partners and service providers
Payment information may be processed directly by third-party payment providers. We may receive payment confirmation and limited transaction details, but we do not usually store complete card details ourselves.
Information received from third parties will be handled in line with this Privacy Policy. We are not responsible for the accuracy of information supplied by third parties or for the privacy practices of websites and services we do not control.
How We Use Personal Information
Providing Products and Services
We use personal information to provide our services and complete transactions, including to:
- Process payments
- Confirm and fulfil orders
- Arrange shipping and delivery
- Send order updates
- Manage returns, refunds, and exchanges
- Maintain customer accounts
- Save customer preferences
- Respond to questions and support requests
- Allow customers to submit reviews or other content
- Provide any other service requested by you
Marketing and Advertising
We may use personal information for marketing and promotional purposes, including to:
- Send promotional emails, offers, and updates
- Let you know about new products, discounts, and sales
- Show advertisements on our website and other platforms
- Personalise marketing content and product recommendations
- Measure and improve advertising performance
Where required by law, we will request your consent before sending certain marketing messages or using non-essential cookies.
You can unsubscribe from promotional emails at any time by using the unsubscribe link in the email. Even if you unsubscribe, we may still send non-promotional messages about orders, accounts, transactions, or customer-service matters.
Security and Fraud Prevention
We may use personal information to:
- Verify accounts and transactions
- Detect and prevent fraud, misuse, illegal activity, or security threats
- Protect our website, systems, customers, and business
- Investigate possible breaches of our terms or policies
If you create an account, you are responsible for keeping your login details secure. Please do not share your password or account credentials with anyone else.
Communicating with You
We may use personal information to respond to enquiries, provide customer support, send order notifications, notify you of website or service changes, and manage our relationship with you.
Legal and Regulatory Purposes
We may use personal information where necessary to:
- Comply with applicable laws and regulations
- Respond to lawful requests, court orders, subpoenas, or government investigations
- Maintain tax, accounting, reporting, and business records
- Establish, exercise, or defend legal claims
- Enforce our terms, policies, and agreements
- Protect the rights, safety, and property of our customers, business, and others
Cookies and Similar Technologies
We use cookies and similar technologies to operate our website, remember preferences, improve user experience, measure performance, and support advertising and analytics.
Cookies may help us:
- Keep the website secure and functional
- Remember items in your cart
- Save account, language, or browsing preferences
- Measure traffic and website performance
- Understand how visitors use the website
- Personalise content and advertising
- Track the effectiveness of marketing campaigns
- Prevent fraud and protect transactions
Most browsers accept cookies automatically. You can change your browser settings to block or delete cookies, but some parts of our website may not work properly if cookies are disabled.
Where required, we will use a cookie banner or similar tool to request consent before using non-essential cookies.
Your browser or device may also allow you to send opt-out preference signals, such as Global Privacy Control. Where legally required and technically supported, we will honour recognised signals.
How We Share Personal Information
We may share personal information where reasonably necessary to operate our website, provide our services, and run our business.
This may include sharing information with:
- Shopify and other website or e-commerce providers
- Payment processors and financial institutions
- Couriers, warehouses, shipping companies, and fulfilment partners
- IT, cloud storage, and security providers
- Customer service and communication platforms
- Marketing, analytics, and advertising providers
- Accountants, lawyers, insurers, auditors, and professional advisers
- Regulators, courts, law-enforcement bodies, and government authorities where legally required
- Affiliates, contractors, and business partners acting on our behalf
- Parties involved in a merger, acquisition, restructuring, financing, insolvency, or sale of part or all of our business
We may also share personal information:
- With your consent
- At your direction
- To complete a transaction you requested
- To protect our rights, customers, website, or business
- To detect or prevent fraud or unlawful conduct
- To comply with applicable laws or legal processes
We do not require you to agree to the sale or sharing of sensitive personal information in order to buy our products.
Behavioural Advertising and Data Sharing
Certain advertising, analytics, and tracking activities may be treated under some privacy laws as “selling,” “sharing,” or using personal information for targeted or cross-context behavioural advertising, even if no money is exchanged.
Depending on your location, you may have the right to opt out of these activities.
Where available, you may do this through a link on our website such as “Your Privacy Choices,” “Do Not Sell or Share My Personal Information,” or a similar option. You may also contact us at:
Shopify
Our online store may be hosted on Shopify. Shopify may collect and process personal information when you access or use our website in order to provide platform, payment, security, analytics, and related services.
Information submitted through our website may be transferred to Shopify and other service providers located outside your country.
Shopify’s handling of personal information may also be governed by its own privacy documents and agreements with merchants.
Third-Party Websites and Services
Our website may include links to third-party websites, apps, platforms, or services.
We do not control those third-party services and are not responsible for their privacy practices, security, content, or accuracy. Any information you provide to a third party will be handled according to that third party’s own privacy policy.
We recommend reviewing the privacy policies and terms of any third-party websites or services you use.
User-Generated Content
Our services may allow you to submit reviews, comments, photographs, or other content.
Content posted in public areas of the website may be visible to other visitors and the public. We cannot control how others may view, copy, store, or use publicly available content.
Please avoid including personal, sensitive, or confidential information in public submissions.
Children’s Privacy
Our website and services are not intended for children. We do not knowingly collect personal information from children under the age required to provide valid consent in their location.
If you are a parent or guardian and believe a child has provided personal information to us, please contact us at:
You may request that the information be deleted.
Security of Personal Information
We use reasonable technical, administrative, and organisational measures designed to protect personal information.
However, no online transmission or electronic storage method is completely secure. We cannot guarantee absolute security, and information sent over the internet may be at risk during transmission.
You should take care when sending sensitive information and protect your account password, devices, and login details from unauthorised access.
Data Retention
We keep personal information only for as long as reasonably needed for the purposes described in this Privacy Policy.
Retention periods may depend on:
- Whether the information is needed to provide services
- Whether you have an active account with us
- Legal, tax, accounting, reporting, or regulatory obligations
- Fraud-prevention and security needs
- Whether the information may be needed for legal claims
- Our contractual obligations
When personal information is no longer required, we may delete, anonymise, or securely dispose of it, subject to applicable law and technical limitations.
International Transfers
We and our service providers may process, store, or transfer personal information outside your country, state, province, or territory.
Privacy laws in other locations may differ from the laws where you live.
Where required by law, we will use appropriate safeguards for international transfers, such as contractual protections or transfers to countries recognised as having adequate data-protection standards.
Your Privacy Rights
Depending on your location and applicable law, you may have rights relating to your personal information, including the right to:
- Request access to personal information we hold about you
- Ask us to correct inaccurate or incomplete information
- Request deletion of personal information, subject to exceptions
- Request a copy of certain information in a portable format
- Ask us to restrict certain processing
- Object to certain processing, including direct marketing
- Withdraw consent where processing is based on consent
- Opt out of certain sales, sharing, targeted advertising, or profiling
- Appeal a refused privacy request where applicable
- Make a complaint to a privacy or data-protection authority
- Exercise privacy rights without unlawful discrimination
These rights may be limited by law. For example, we may need to keep certain information to complete transactions, comply with legal obligations, prevent fraud, or defend legal claims.
To exercise a privacy right, contact:
We may need to verify your identity before processing your request. We may ask for information reasonably necessary to confirm that the request relates to you.
Where permitted, you may authorise someone else to make a request on your behalf. We may require proof of that authority and may also ask you to verify your identity directly.
Australian Privacy Rights and Complaints
Where the Australian Privacy Act 1988 and the Australian Privacy Principles apply, you may request access to or correction of personal information we hold about you.
You may also make a complaint if you believe we have handled your personal information incorrectly.
To make a complaint, contact:
Please include enough information for us to understand and investigate your concern. We will review your complaint and respond within a reasonable timeframe.
If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner.
European Economic Area and United Kingdom
Where applicable, we process personal information under one or more legal bases, including:
- Performing a contract with you
- Complying with a legal obligation
- Our legitimate interests or the legitimate interests of another party, where not overridden by your rights
- Your consent
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.
You may also have the right to lodge a complaint with the relevant data-protection authority in your place of residence.
Complaints
If you have concerns about how we collect, use, store, or disclose personal information, please contact us first so we can review the matter.
Please include your name, contact details, and a description of your concern.
We will acknowledge and respond to complaints within a reasonable timeframe, subject to applicable legal requirements.
Contact Us
For questions about this Privacy Policy, our privacy practices, or your privacy rights, contact:
Samuel Lige
Email: info@samuellige.com
Website: samuellige.com